Media For Lunch: Tribeca Interactive And Interlude: A Music Challenge

The 2014 Tribeca Film Festival (TFF), presented by AT&T, announced  the winners of the first-ever “Tribeca Interactive & Interlude: A Music Film Challenge.” Created in collaboration with the Lincoln Motor Company, the contest invited creators from around the world to make original, interactive music films for songs from three popular artists: Aloe Blacc, Damon Albarn and Ellie Goudling. Twenty-nine countries were represented in the list of more than 125 approved music films, ultimately ending with the winners below. Each winning filmmaker will be awarded $10,000 and have their films screened at TFF kiosks and as part of the Tribeca Online Festival. 

From new creators to experienced filmmakers, music film entries that utilized Interlude’s interactive video authoring suite, Treehouse, were received from 29 countries around the world. The three winners ultimately chosen by TFF jurors Daniels, Jason Hirschhorn and Judy McGrath, with participation from Damon Albarn and Aloe Blacc: Jakub Romanowicz for Damon Albarn’s “Heavy Seas of Love,” Mohit Israney for Aloe Blacc’s “Ticking Bomb” and Máté Szabó for Ellie Goulding’s “Dead in the Water.” 

All winning entries are immediately viewable on the Challenge website at, and the individual films follow:

Jakub Romanowicz of Poland for Damon Albarn’s “Heavy Seas of Love”:

Mohit Israney of India for Aloe Blacc’s “Ticking Bomb”:

Máté Szabó of Hungary for Ellie Goulding’s “Dead in the Water”:

To watch additional Tribeca submissions visit :

“This music film Challenge represents some of the best of what the Tribeca Film Festival and our partners are all about—artists supporting and recognizing other artists, and exploring new approaches to storytelling,” said Jane Rosenthal, co-founder, Tribeca Film Festival. “As our inaugural winners show, there is a bright future for storytelling in the digital age, and with it, the ability to involve creators and engage audiences from around the world.”

In the two-month period that entries were open on the Genero website, more than 125 approved music films were created on Treehouse and submitted as part of the Challenge where then TFF jurors and artists selected the winner.

“We’re pleased to celebrate these winning storytellers and content creators,” said Matt VanDyke, Director, Global Lincoln. “Their ambitious and varied approaches to creating interactive music films encourage us all to embrace the unexpected.  This artistic challenge was a great way for us to show Lincoln as a luxury brand committed to supporting people taking creative new journeys.”

“This challenge brought together many talented filmmakers from around the world, and it was inspiring to see how the winners each harnessed Treehouse in such unique, imaginative ways,” said Yoni Bloch, co-founder and CEO of Interlude. “For years, music videos have provided a powerful way to tell stories that engage fans, and now interactive video is allowing artists to take that engagement to another level where fans can actively enjoy content and immerse themselves in the experience.”

“We are extremely proud of our global community of filmmakers and the talent they’ve all displayed, especially given this is the first time we’ve worked with an interactive medium. We look forward to bringing more interactive opportunities to Genero, helping filmmakers grow their careers and gain global exposure in unique and innovative ways,” said Andrew Lane, co-founder and director of

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